10 June 2011 – International fashion designer Reem Acra, sponsor of the prestigious FEI World Cup Dressage series, is supporting the Best Athlete category of the FEI Awards for the second consecutive year.
The Beirut-born designer, whose clientele includes celebrities such as Angelina Jolie, Halle Berry, Beyonce Knowles, Catherine Zeta-Jones and Eva Longoria, built her successful design business with the same drive and determination that takes equestrian athletes to the summit of the sport. Commenting on the FEI Awards, which were launched by the governing body of international horse sport in 2009 to reward talent in and out of the arena, Reem Acra said:
“I am delighted to support the Best Athlete Award again this year. I have seen equestrian sport at its best and I know from my experience in the fashion world how tough it is to succeed when there is so much talent to compete with. This FEI Award will go to an athlete who has combined focused ambition with fair play, to a horse whose outstanding character and performances have endeared it to the public or to a really remarkable human and equine partnership. I hope the entire equestrian community will seize this opportunity to nominate their heroes, as it is a way of thanking them for the pleasure their inspirational performances have given us.”
Last year’s Reem Acra Best Athlete Award went to a combination – the superstar Dutch duo Edward Gal and Totilas – for their memorable contribution to equestrian sport. Gal, whose partnership with the much-loved black stallion ended in style in 2010 with, notably, three gold medals at the Alltech FEI World Equestrian Games in Kentucky, said that receiving the award had been “the icing on the cake”.
This year’s winners will receive their awards in November at a gala evening in Rio de Janeiro, Brazil, where the FEI General Assembly is taking place.
Nominations for the five-category FEI Awards (Reem Acra Best Athlete, HSBC Rising Star, Against All Odds, Development and Best Groom) are open until 31 July at www.feiawards.org.
Laura Bechtolsheimer (centre) and Shetland pony foal Minty with members of the Ebony Horse Club from Brixton during the Reem Acra FEI World Cup Dressage qualifier, with Lisa Wells (far right), Reem Acra, Director of Special Events and Sponsorships (Photo: Phil Mingo/FEI)
London, 15 December 2010 – A group of children from one of London’s most disadvantaged boroughs got an early Christmas treat today (Wednesday 15 December), when they were invited by Hollywood fashion designer, Reem Acra, and the governing body for horse sport, the FEI, to attend one of the sport’s premier events in London.
The London International Horse Show at Olympia, venue for the Reem Acra FEI World Cup Dressage, is one of the most glamorous events on the FEI calendar and is attended by members of the British Royal family and other high profile celebrities.
Today, children from the Ebony Horse Club charity got a chance to experience some of that glamour – from one of the best seats in the house.
International fashion designer Reem Acra, new sponsor of the FEI World Cup Dressage, invited the children to experience the magic of world-class Dressage whilst enjoying dinner in the sponsor’s hospitality suite.
The group also met one of the UK’s leading Dressage riders Laura Bechtolsheimer, who recently won three silver medals at the Alltech FEI World Equestrian Games in Kentucky.
There is a new spring in the step of the FEI World Cup Dressage Western European League as it begins its second quarter-century with the 2010/2011 opening leg at Odense, Denmark later this week. The recent announcement of a three-year sponsorship deal with fashion designer Reem Acra, who puts her name to both the Western European season and the overall series final, hails the blossoming of a fresh era in the history of this sport which has enjoyed astronomic growth in popularity in recent times.
Largely responsible for the upsurge of interest in top-class dressage has been a single horse-and-rider combination who won their way into the hearts of horse-lovers all around the world over the last 18 months during a sensational record-breaking spree. The Netherlands’ Edward Gal and the fabulous black stallion Moorlands Totilas have, in terms of competitiveness, appeal and pure ability, raised the bar beyond all expectations and transformed the once-demure dressage world into a showcase of extreme excitement. It was confirmed last week that the stallion has been sold however, and so his partnership with Gal is ended. But their legacy is a raised profile for the sport on which they have left an indelible impression.
International fashion designer Reem Acra has signed a three-year sponsorship for the Western European League and the Final of the FEI World Cup Dressage.
4 October 2010 – Internationally acclaimed fashion designer, Reem Acra, has signed a three-year sponsorship for the Western European League and the Final of the FEI World Cup Dressage, which opens in Odense, Denmark next month at the start of its 26th season.
FEI President HRH Princess Haya announced the Reem Acra sponsorship at a Champions Club party during the Alltech FEI World Equestrian Games in Kentucky, where Reem Acra was the presenting sponsor of the Eventing championships.
Reem Acra has dressed global icons of style for weddings, red carpet appearances and awards ceremonies. Her clients include Angelina Jolie, Halle Berry, Beyonce Knowles, Catherine Zeta-Jones and Eva Longoria. Her ready-to-wear and bridal collections are carried by 150 of the world’s most exclusive retailers.
September 2, 2010 – LEXINGTON, KY – 22 Days to Go – Internationally-renowned fashion designer Reem Acra will be a presenting sponsor of the Alltech FEI World Equestrian Games. The Games will feature world championships in eight equestrian sports at Lexington’s Kentucky Horse Park September 25 – October 10.
Reem Acra will be the presenting sponsor of the Eventing World Championships, as well as the presenting sponsor of the Champions Club, the most exclusive offering of the event’s hospitality program. Reem Acra designs will be featured in Champions Club gifts, and in displays at various venues throughout the Games.
Reem Acra has had a love of equestrian sports all her life. “This is my second chance to finally participate fully in the international equestrian community. My first experience was interrupted when I was a young woman growing up in Beirut. I have a close professional and personal relationship with HRH Princess Haya, and when I saw how passionate she was about the FEI, I felt that it was natural to link my brand to the sport,” Ms. Acra said. “The people who compete in the Games are a perfect reflection of my customer base and I believe that this is a great way to show how the Reem Acra brand is synonymous with elegance and luxury. I am also excited to have my company serve as a presenting sponsor of the upcoming Games in support of HRH Princess Haya and all she is doing as President of the Games this fall. I look forward to visiting Kentucky this season to see the competitions for the first time in the United States.”
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