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AHP Member Lisa Kemp Wins PR Award in ‘New Media’ for Boiselle Calendar Campaign
June 12, 2010 – Despite the ‘wild, woolly West’ nature of online and social or interactive media, AHP member Lisa Kemp has successfully navigated her way into a prestigious public relations (PR) award in the New Media category, winning a Silver Trumpet Award from the Publicity Club of Chicago (PCC), the Midwest’s largest communications industry trade association. Although Lisa’s entry was the only equine-related PR campaign, she successfully competed against some heavy hitters in the global marketplace; other winners in the New Media category included large consumer companies such as Kraft, Sara Lee, and Allstate, in addition to some of Chicago’s largest advertising and PR firms. “I think getting this award is great because every time horses are in the public eye, it becomes an opportunity for us to get the word out about how wonderful they are and invite others to participate, which strengthens our industry,” says Lisa. “It’s also great for horse business owners, since it shows we can compete on the same playing field as the big guys when it comes to marketing and PR, thanks to technology and new media.” The award was for a multi-faceted online campaign Lisa developed in late 2009 for the Edition Boiselle 2010 calendar line; Edition Boiselle is the publishing company for German-based equestrian photographer Gabriele Boiselle. However, while Lisa was the strategist and implemented the plan, the campaign was a success due to the various people behind the blogs, Web sites, and magazines that stepped forward to take part in the campaign. Plus, all tactics were supported through social media mentions on Facebook and Twitter, resulting in excellent ‘word of mouth’ as news of the contests and events spread. “The important thing to remember in new media is that no one is an island; we’re all connected, and interactive new media such as blogs, Facebook, Twitter, and the like can be used with great success by keeping that in mind, and then looking for the opportunities to connect with like-minded people and target audiences,” says Lisa.
About Lisa Kemp and Kemp Equine Lisa Kemp is an award-winning equine industry writer and marketing communications expert. She focuses on leveraging word of mouth strategies through the use of new media combined with sound marketing principles. Her writings have appeared in equestrian publications such as The Horse, The Equine Chronicle, Equine Journal, Gypsy Horse Journal, SportHorse MARKETplace, Trail Blazer, Paint Horse Journal, Horses, Massachusetts Horse, Bridle & Bit, Arabian Horse World, EQUUS, and Blaze. Since 2006, Lisa’s column on marketing equine businesses through use of technology and word of mouth strategies has appeared monthly in From The Horse’s Mouth magazine; her 2009 FTHM article on photography copyright issues is currently a finalist in the 2010 American Horse Publications awards contest. She recently launched a blog, NoBizLikeHorseBiz.com, which is geared toward helping equine businesses improve their marketing tactics. Specific campaign tactics included:
Judges’ comments included:
The blogs, Web sites, magazines, events, and organizations that played a part in the campaign included: American Horse Publications (newsgroup) Bit & Bridle (now Horse Family) – Mandee Widrick Canadian Arabian Horse News – Christy Weese Dappled Grey – Molly Knott The Equestrian Lifestyle Expo & Holiday Market – Joy Meierhans Equine Journal – Kelly Ballou and Celeste Karpf Equine Photographers Network – Carien Schippers From the Horse’s Mouth – Patty Oxendine Gallop to Freedom book – Elizabeth McCall Horses in the South – Teri Rehkopf Intrepid International – John Craven Massachusetts Horse – Stephanie Sanders-Ferris Sharing Travel Experiences – Andy Hayes SportHorse MARKETplace – Anna Goebel Tack ‘n Talk – Larissa Cox TROT – Kim Fisher USHorse.biz – Judy Walker Links: PCC Golden Trumpet Awards announcement: http://www.publicity.org/?p=2752 Golden Trumpet winners: http://www.publicity.org/?page_id=2854 Silver Trumpet winners (scroll down to New Media): http://www.publicity.org/?page_id=2860 Gabriele Boiselle page at AHorseBlog.com Contact: Lisa Kemp – KempEquine Mobile: 847-220-0740 Email: KempEquine@gmail.com 1 Comment to AHP Member Lisa Kemp Wins PR Award in ‘New Media’ for Boiselle Calendar Campaign[...] This post was mentioned on Twitter by Teri Rehkopf, Teri Rehkopf. Teri Rehkopf said: AHP Member Lisa Kemp Wins PR Award in ‘New Media’ for Boiselle Calendar Campaign http://bit.ly/clgi27 [...] Leave a comment |
July 17, 2010