June 12, 2010 – Despite the ‘wild, woolly West’ nature of online and social or interactive media, AHP member Lisa Kemp has successfully navigated her way into a prestigious public relations (PR) award in the New Media category, winning a Silver Trumpet Award from the Publicity Club of Chicago (PCC), the Midwest’s largest communications industry trade association.
Although Lisa’s entry was the only equine-related PR campaign, she successfully competed against some heavy hitters in the global marketplace; other winners in the New Media category included large consumer companies such as Kraft, Sara Lee, and Allstate, in addition to some of Chicago’s largest advertising and PR firms.
“I think getting this award is great because every time horses are in the public eye, it becomes an opportunity for us to get the word out about how wonderful they are and invite others to participate, which strengthens our industry,” says Lisa. “It’s also great for horse business owners, since it shows we can compete on the same playing field as the big guys when it comes to marketing and PR, thanks to technology and new media.”
July 15, 2010 – TUCSON, Ariz. – Conservation groups sent a letter to the Obama administration today detailing how the Bureau of Land Management and U.S. Forest Service can meet the president’s June 8 directive to cut 5 percent from agency budgets: reform or eliminate the money-losing, habitat-destroying public lands livestock grazing program.
“Instead of trimming the budget, the agencies should start by cutting their losses,” said Greta Anderson, Arizona director of Western Watersheds Project. “The fee has failed to keep pace with inflation, failed to cover even the administrative costs of operating the grazing program, and incentivizes destructive grazing practices on public land. In a time of budget crisis, it makes good economic sense to address these issues.”
The two agencies charge a paltry $1.35 monthly fee for each cow and calf that the livestock industry grazes on public land in the West. That’s far below private market rates and far short of providing enough revenue to correct the ecological damage caused by grazing.
16 July 2010 – The Fédération Equestre Internationale (FEI) is delighted to announce that nominations for the FEI 2010 Awards are now open. The awards, which were launched last year, acknowledge outstanding achievement in the following five categories:
Athlete of the Year, for the rider, driver or vaulter who has shown exceptional sportsmanship and prowess;
Rising Star, supported by HSBC, for a rider between the ages of 14 and 21 who has demonstrated significant talent and commitment;
Development, supported by Alltech, for a development project, individual or organisation demonstrating skill, dedication and energy in expanding the sport;
Against All Odds, to celebrate a disabled rider or an individual who has overcome extreme personal difficulties to achieve proficiency in equestrian sport;
Groom of the Year, for the often uncelebrated, yet important person who works behind the scenes.
Horse Quencher is now sponsoring Team Weber, the United States Four-In-Hand Combined Driving Champions. (Photo courtesy of Live Oak Combined Driving)
Ocala, FL (July 16, 2010) – Horse Quencher has joined forces with Combined Driver Chester Weber, becoming the latest sponsor to join Team Weber as they head toward the 2010 World Equestrian Games. Weber, the reigning USEF National Four-In-Hand Champion, broke a record this year when he became the first driver to win the National Championship eight years in a row.
Horse Quencher is a precise and proven blend of all-natural grains and flavorings which when added to a bucket of water makes most horses dive right in. “Now, when you lead your horse to water, you really can make him drink,” said Nancy Issenman of Horse Quencher. “Our product entices the horse to drink by adding one scoop of Horse Quencher to one gallon of water. Some of the product floats on the top of the water to get the horse interested and the rest sinks to the bottom. Horse Quencher is not an electrolyte, but is a hydration product to get the horse to drink.”
Chicago, Illinois – July 16, 2010 – Chicago Equestrians for a Cause is pleased to announce the return of the $25,000 USHJA International Hunter Derby (Chicago Hunter Derby) Presented By CN to Annali Farm in Antioch, IL, on August 29, 2010. The net proceeds generated by this prestigious competition will benefit Children’s Memorial Hospital of Chicago, IL, as well as the United States Hunter Jumper Association Foundation (USHJA Foundation).
Unique in nature, the Chicago Hunter Derby will feature a vintage hunt course set out on Annali Farm’s beautifully landscaped steeplechase course in-field. The course will be co-designed by Jimmy Torano and Bobby Murphy, and will welcome the nation’s top equestrians as they vie for top honors in this prestigious event.
Dermott Lennon and Hallmark Elite produced a superb double-clear performance to help Ireland to clinch the Mercedes-Benz Prize as winners of the sixth leg of the Meydan FEI Nations Cup series at Aachen, Germany tonight. Photo: Kit Houghton.
IRISH STORM TO VICTORY IN AACHEN
Aachen (Ger), 15 July 2010 – The Irish team claimed the Mercedes-Benz Prize, Part of the Meydan FEI Nations Cup when storming to victory in Aachen, Germany tonight. This sixth leg of the 2010 Meydan FEI Nations Cup series was a classic contest, with five top teams tied for the lead at the halfway stage. But it was the men in green who stood firm while their rivals crumbled in the closing stages, and Robert Splaine’s side produced two of the three double-clears in this sensational Nations Cup clash.
The host country finished second, German chances seriously hindered by an unfortunate first round from Ludger Beerbaum and his young mare Gotha, while the USA hung on for third place ahead of the struggling Swiss and the French who shared fourth. The Netherlands slotted into sixth while last week’s winners form Sweden had to settle for seventh spot this time around, and the British put up a big score for eighth place. Poland and Spain sat it out after round one, the Spanish side reduced to just three team members when Julio Arias was a late withdrawal.
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